Cocofloss aimed to position itself as a premium oral care brand and expand its retail presence in luxury markets.
Premium Brand Positioning
Created brand storytelling and visual content to establish luxury market presence. Crafted a premium, wellness-oriented narrative to differentiate from competitors, emphasizing materials and mindful manufacturing processes. Positioning elevated dental care into a sophisticated self-care ritual.
Omnichannel Presence and Community
Cohesive brand experience across in-store and digital touchpoints.
Fostered a vibrant community of health-conscious individuals through engaging social content and user-generated stories, creating authentic brand advocates and strengthening emotional bonds.
Market Expansion and Sustainability
Strategic geo-targeted campaigns supporting key retail markets. Chose retail partners strategically to target conscientious consumers through transparent messaging about eco-friendly practices and sustainable packaging choices.
