Launched Covet as a high-end, aspirational jewelry brand under Stella & Dot through immersive digital and retail experiences.
Brand Development
Comprehensive market research and brand positioning to establish Covet's premium identity in the fine jewelry market. Infused the storytelling with emotion, luxury and personal style.
Digital-First Storytelling
Experience-driven brand strategy featuring influential partnerships and engaging video content to showcase the collection. Created an aspirational brand experience that resonated with modern consumers seeking authenticity and exclusivity. #iCovet
Immersive Retail Experience
Curated pop-up events and personalized styling sessions to create meaningful connections with luxury consumers.
