EVgo aimed to increase brand engagement and awareness through a fun, sustainability-driven campaign.
Sustainability
Leveraged data insights to craft storytelling around sustainability and the future of electric mobility.
Connection
Connected the brand with eco-conscious consumers by aligning messaging with environmental milestones.
Triggered Messaging
Multi-channel execution with personalized email sequences, push notifications, and in-app messaging.
Rewards
Designed a tiered rewards structure encouraging multiple charges and long-term engagement.
