Caroline Alessi

I transform brands into timeless touchstones.

Blending artistry with analytics, I don’t just market—I build worlds that people want to belong to. I seamlessly merge storytelling with digital immersion, AI-powered personalization, and experiential activations. My approach, rooted in strong collaboration with design, product, and engineering teams, bridges heritage and innovation, shaping brands with lasting impact.

My career has been defined by a commitment to innovation and a relentless pursuit of results. From revitalizing customer engagement to driving revenue growth and building strong brand identities, I have consistently delivered exceptional outcomes across diverse industries.

I excel at integrating creative storytelling with data-driven insights to develop full-funnel marketing strategies — from acquisition and retention to brand building and social engagement. I am passionate about developing bold, efficient marketing solutions that captivate audiences and fuel business growth.

Marketing for Impact

Dream it

Brand Strategy & Positioning – Craft compelling narratives that align with market trends and consumer behavior.

Creative Direction & Storytelling – Develop impactful brand messaging and visual identity.

Market & Category Expansion – Identify new opportunities and positioning brands for success in competitive markets.

Build it

Digital Growth & E-Commerce – Leverage AI/ML-powered personalization, rigorous segmentation, and automated testing.

Lifecycle, Product, & Retention Marketing – Execute data-driven branding and content initiatives to maximize engagement.

SEO, SEM, & Media Buying – Optimize paid and organic strategies to drive sustainable growth.

Sell it

GTM & Growth Marketing – Develop go-to-market strategies that accelerate customer acquisition.

PR, Print, & Direct Mail – Craft high-impact campaigns that elevate brand presence and customer loyalty.

Omnichannel Execution – Drive revenue across SMS, push notifications, social media, PR, influencers, email, blogs, and landing pages.

Grow it

Influencer & Community – Collaborate with key opinion leaders to amplify brand reach and credibility.

Full-Funnel Channel Strategy – Implement cohesive campaigns across digital, social, and physical touch points.

A/B Testing & Conversion Optimization – Refine user experience through data-driven experimentation.

Marketing in Action

  • Mercari — From Marketplace to Community

    A bold rebrand boosted engagement and transformed Mercari into a trusted, community-driven platform.

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  • Cocofloss — The Oral Care Revolution

    From niche to nationwide. The strategic leap into retail giants like Sephora and Bloomingdales, while building a premium self-care brand.

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  • Covet Fine Jewelry — Crafting Luxury with Storytelling

    It began with Stella & Dot. Then we dove into diamonds, positioning Covet as an exclusive, digital-first fine jewelry brand. #iCovet

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  • Powering Up — EVgo's Sustainable Marketing Playbook

    A campaign that turned eco-consciousness into action, driving triple digit increases in charge completions.

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  • Hearts on Fire — The Diamond Evolution

    A strategic brand overhaul that increased digital engagement and strengthened premium brand positioning.

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  • Theory for the Modern Man — A Digital Growth Story

    A refined brand narrative and an intuitive shopping experience led to online sales increases.

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  • Secondhand Chic — How Mercari Built Trust in Home Resale

    A campaign that turned furniture resale into a lifestyle trend that led to strong category growth.

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  • Branding in Unexpected Places — The Cocofloss Effect

    From underground fashion shows to Times Square activations, experiences paved the way for social growth and market penetration.

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  • Aspire Avatars — Where Gaming Meets Branding

    Gamified brand engagement and personalization fueled a triple digit jump in conversions.

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  • EVER Skincare — The Rise of Clean Beauty

    Repositioning a beauty brand with transparency and self-care storytelling.

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Strategic Growth Through Authentic Branding & Innovation

My Ethos

As a growth marketing leader, I believe in building brands that not only stand out, but also evolve with their audience. My approach combines creativity, data-driven decision-making, and a passion for innovation to create campaigns that resonate with users and deliver measurable results. Whether working with high-growth startups, DTC brands, subscription services, or marketplaces, I focus on sustainable growth through authentic branding and innovative marketing strategies.

  • I build marketing strategies that don’t just drive short-term spikes, but foster sustainable growth. My expertise lies in understanding customer behavior and leveraging insights to optimize lifecycle marketing, customer retention, and conversion. I help companies expand their reach while maintaining a strong focus on customer loyalty and long-term value.

  • I believe in the power of brand storytelling to build emotional connections with consumers. Whether it’s a new brand launch or a rebrand, I create brand strategies that differentiate businesses in competitive markets. I focus on crafting compelling narratives that resonate with customers, aligning messaging with a company’s mission and values to drive deeper engagement and trust.

  • Marketing is constantly evolving, and I thrive in dynamic environments where I can push boundaries. From integrating AI and machine learning to optimizing multichannel campaigns, I drive innovative approaches to enhance customer experience, accelerate conversion, and future-proof marketing efforts. I’m passionate about experimenting with new tools and platforms to unlock untapped potential and scale results.

  • Numbers tell a story, and I ensure that every campaign is backed by data. I leverage advanced analytics and A/B testing to measure performance, learn from results, and optimize strategies. By making informed decisions based on real-time insights, I drive efficiency and maximize ROI.

  • I believe that the best growth happens when teams work together seamlessly. I lead cross-functional teams, integrating efforts from product, engineering, and design to create cohesive, customer-centric campaigns. By fostering open communication and shared goals, I ensure alignment and drive impactful results across all levels of the organization.